How to Get Your Small Lifestyle Brand Off of Its Feet: Top Tips

The lifestyle industry is massive. 

Based on its annual growth rate of 6.62%, it’s estimated that the total revenue brought in by lifestyle businesses around the world will hit $10.8 billion by the end of the decade. 

Thanks to remote work and social media, launching a lifestyle-based business is easier than ever. This means you can start up your own fashion brand, a wellness platform, a healthy eating app, and more – all from the comfort of your own home. 

Being able to operate from home is a powerful thing. It’s part of why more women last year have started more businesses than ever before (alongside female-specific investment funding options). 

You can’t, however, operate out of the comfort of your home forever. To help you get your small lifestyle brand off of its feet, you’ll want to use these top tips: 

Have a Presence Where You Need to Network 

You can operate wholly from home, but that means you end up locking yourself out of making key connections. That’s why one of the first ways you’ll want to start building up your business is by renting a virtual office from yourcityoffice.com in the key areas you need. 

This way, you can set up call forwarding to get everyone’s message. You can also rent out the meeting rooms in your virtual office when you need them, so you can organize meetings when it suits you. 

Having a presence in key areas is essential for building up your network, gaining access to funding options, and building a name for yourself. 

Get Your Face Out There 

Now that you have at least a virtual presence in the area, it’s time to actually show your face. Go to all networking events, talks, and other industry-relevant expos that you can and talk to people. Nail your sales pitch, and learn how to network in a way that gets people to remember you. 

Often, this can be done just by being open, friendly, and helpful. If you help someone else first, and keep them in your back pocket for later, they’ll actually more receptible for when you need their help later on. 

Be Very Clear on Your Business 

You must also be very clear on your business, who your audience is, and so on. Be as concise and clear-cut as you possibly can, even if it means holding off on some big ideas for the time being. 

You will find it’s easier to get your leg up in the business world with a small scope niche idea that fits a gap in the market. You could, for example, want to start a consultancy that sets up how to start a successful day-care center and pitch the idea to business parks. 

You might also have ideas on how to improve the cooking facilities and break rooms in businesses. 

Rather than start doing both, focus on one and then, as you grow, expand.